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Andrew Nelson

Blue Ocean Strategy Australia

Andrew brings vast experience in strategy, risk management and competitive insight, teaching startups and corporates how to use Blue Ocean Strategy to gain competitive advantage.

The best way to beat your competition is to stop trying to beat them. Instead, create new buyer value, create and capture new demand, and make the competition irrelevant.

If you are swimming in a highly competitive market, we can work together to create a new blue ocean of uncontested market space for you. Most people know how to compete. Few know how to create a monopolistic or less competitive market space.

To find out more, read the book, download our free materials, contact me or attend a strategy workshop: http://www.blueoceanstrategyaustralia.com.au/deep-dive-workshops/

NEW CUSTOMERS, PRODUCTS, SERVICES & REVENUE – We focus on identifying and solving pain points for customers and non-customers.

COMPLEMENT YOUR SKILLS & CAPACITY – Your people may need help and support to devise and execute organizational growth strategies that are based on high impact, low cost and rapid deployment.

We can leverage their capabilities and capacity. We can provide light touch coaching, consulting and training through to hands on project management.

MANAGE RISK & IMPLEMENTATION – We’ll work to understand, anticipate and deal with the risks and constraints you’ll face along the path to full implementation, and build execution into your strategy.

WORLDWIDE – Based in Melbourne with a national and global network of affiliates, I have personally worked with clients throughout Australia, Asia, the Middle East, Europe and North America.

INDUSTRIES – Industries we have worked in include financial and professional services, telecommunications, energy, mining, manufacturing, FMCG, hospitality, entertainment, sports and pharmaceuticals industries – ranging from Fortune 500, ASX publicly listed large corporations, SME’s, startups, and not for profit organisations as well as government departments and agencies.

Note: Blue Ocean Strategy® is developed and owned by Professors W Chan Kim and Renee Mauborgne. We use their methods with the express permission of their IP team.